Smart Brides located in Portlaoise is every bride’s dream when searching for wedding and bridesmaids dresses. We are easily accessible being less than an hour from Dublin. We stock a selection of wedding dresses that you can walk away with on the day and also have several re orderable collections.

Our designers include Australian Sophie Tolli, Mark Leslie, Diane le Grand, White Rose, Phoenix Gowns, Gino Cerruti. European designers Margarett, Herms and White One by Pronovias. Bridesmaids dresses come from True Brides and Linzi Jay.

Smart Brides also houses beautiful accessory collections for the bride’s special day. We at Smart Brides are always mindful of the price point with which the bride is comfortable. At our service are several professional bridal seamstresses who will perform any necessary alterations.

Smart Brides is thrilled to have been selected as Best Bridal Boutique in Ireland. Our boutique is luxurious and affords complete privacy to every bride and her guests.

 Smart Brides opens 7 days a week by Appointment. Appointments can be booked via or by telephone 0578674030



Wedding Dress Tips

1. Do some research

If possible do some research on styles, designers and prices before your appointment. Browse through our website to view our sale dresses. Look at our website before your appointment and have a good idea of the designers and styles you like beforehand. It will save you time in your appointment. Also, it’s a really good idea to have a price/budget it mind. Don’t waste time trying on a bunch of gowns out of your price range. You’re better off zeroing in on your price point so you can spend more time editing down the amazing options you can actually afford.


2. Start Early

When to begin looking for your wedding gown is entirely up to you. Most brides don’t begin the search until a year to nine months before the wedding, but if you’ve got more time, there’s no reason you can’t use it. You should try and order your wedding dress 8 months before your big day to ensure that your dress can be delivered with plenty of time for ease.


3. Bring a friend

Don’t bring a big group but bring someone who will be brutally honest. Brief your friend to be brutally honest and listen to him or her. It’s always good to get a valued second opinion on your dress from your mother/sister/friend. We recommend you bring no more than three adults with you, too many opinions can be very overwhelming for you!


4. Wear the right underwear

This is a wedding dress appointment necessity regardless, but make sure you wear the right undies! You need to do everything you can to see how the dress will fit you. You should still come prepared with a nude bra and underwear for the fittings.


5. Be flexible

Although it’s good to have had some thoughts about what you’re looking for, try and keep an open mind as you scan the sale. Limiting yourself with specific pre-conceived ideas of how you’d like your dress to look will only make the search harder!


6. Trust Your Instincts

If you have to be reassured the dress looks great on you, it’s probably not the dress for you. If you can’t see yourself walking down the aisle in it, move on. When you find the right dress, you’ll know—you won’t want to put on anything else.