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Welcome to Smart Brides
We are an award winning bridal boutique located in Portlaoise, Co. Laois.
On a visit to Smart Brides our passionate and knowledgeable style consultants will ensure every new bride to be has the personal and professional experience they wish for. We want to help you find your one special dream dress for your most memorable day.
“Creating the perfect bridal experience is what we aim to achieve, affordable luxury and exceptional customer care is what can be expected by each and every visitor to our boutique.”
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When you book your appointment
you will be assigned your own personal bridal consultant.
Send us a message
Our Brides
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“Amazing experience with Smart Brides. My dress was so
comfortable and I loved it. I would highly recommend the girls .”
- Chloe -
“Guys thank you so much for my dress, I honestly did not want to
take it off! It was the most amazing and comfortable dress xx”
- Louise -
“Hi guys, just a little message to say thank you for helping me
choose my dress. I got my big day last Friday”
- Terri Jackson -
Big thank you to the girls at Smart Brides for helping me pick out
my dream wedding dress 😊 thanks a mill girls for everything xx
- Rebecca Lawrence -
I said yes to the dress and I couldnt be happier. From the moment
I stepped inside the shop door I was welcomed with a smile. Being a
plus size girl made me anxious about dress shopping but everyone at
Smart Brides made it a lovely experience. Ye definatly get 5 stars
from me ❤
- Mary McGarry -
From the moment we walked in we were treated like royalty. Such a
lovely experience and a memory I'll never forget. Jess was the lady
who helped us from start to finish and she was absolutely lovely!
- Shannen O'Reilly -
I have and will continue to recommend friends (future brides) to visit
you going forward! Thanks so much
- Jenny -
Highly recommend Smart Brides, I found my dream dress on my first
visit. Carole was amazing, so patient and listened to what I wanted.
They have an amazing selection of dresses to suit every kind of body
shape and budget.
- Steph -
Everyone loved the dresses, they were both perfect!! Thank you so
much for all your help.
- Karina -
Highly recommend ❤ Carol is amazing. I had given up hope on
finding a dress but she knew exactly what would suit me and I found
my dream dress. Best wedding dress shopping experience out of 7
places I went to.
- Yvonne Moloughney - Scully -
Loved the dress and so did everyone else.
- Sharon xx -
Thanks to Smart Brides and its professional and devoted colleagues
I've found my dream dress and had an amazing, relaxing time
meanwhile. I got all the help and attention I needed before I chose
my beautiful dress ❤
- Nikolett Purcell -
We wanted to say a big thanks for making our day extra special with
the most beautiful dress possible. I got so many compliments and
made sure everyone heard it came from your shop. You are a
fabulous team with gorgeous products so don’t change anything.
- Nadine Schaefer -
Thanks for your good wishes on our wedding day. We had an
absolutely amazing day and I loved wearing my dress.
- Mr & Mrs Dunne -
Thank you so much for helping me find the perfect dress. I absolutely
loved it! Best Wishes,
- Ann O'Flaherty -
From the moment we walked in we were treated like royalty. Such a
lovely experience and a memory I'll never forget.
- Shannen O'Reilly -
Highly recommend Smart Brides! Fab selection of dresses, very
knowledgeable and didn't rush or push any of the appointments.
I was absolutely in love with my dress from the start.
- Jennifer Byrne -
Jess was very helpful and made me feel at ease, there was no
pressure to purchase! I had a great opportunity to try on as many
dresses as I wanted and I never felt rushed!
- Annie Whelan -
Thank you for finding me my perfect wedding dress! I felt fantastic in
it on the day and got loads of compliments which is always a plus!
- Aoife Ní Bhuachalla -
Everyone was complimenting my outfit and I was very happy! Thank
you once more for helping me to choose the dress for the Day of My
life! Regards,
- Grazina -
Just wanted to say a massive thank you for all your help in
choosing my wedding dress. I LOVED IT!
- Tara Lavin -
Thanks so much for my dress girls everyone loved it and I felt a
million dollars. 😀
- Ciara Haughney -
I absolutely loved my Dress from Smart Brides, thank you so much
for the very memorable experience of choosing the right dress!
- Sinead Muldoon -
I would definitely recommend Smart Brides to anyone looking to find
their wedding dress who wants to feel comfortable and at ease from
the moment they book the appointment! Lovely people to deal with!
- Sarah Donlon -
Thank you so so much to Eva! What an absolute gem! Couldn't
recommend this shop more! first shop and I said yes! Absolutely
stunning dresses and so easy going and relaxed! ❤
- Sarah Dillon -
Janet found me the perfect dress that suited my figure and didnt put
any pressure on me what so ever on time. Couldn't of met a nicer
girl to share this experience with- highly recommend.
- Samantha Murphy -
Thanks so much to everyone for an amazing experience especially
Jess. Thanks a million for everything. ❤
- Maggie Brennan -
We are just back from our wedding in Hawaii and I just had to say thank you to Smart Brides for the fantastic experience I had when choosing my wedding dress. I went in with an idea of what I wanted, which didn't work out, but the consultant knew exactly what style would suit me. We all knew from the moment I put the dress on that was the one. I won't hesitate in recommending Smart Brides! x
- Aisling McDonnell -
I couldn't recommend Smart Brides enough. So friendly and patient.
Their store is so big and their dresses are in perfect condition!
- Rebecca Hannon -
Absolutely adored my dress and headpiece only wish I could wear
them again. Thanks a million for helping me to find them.
- Hazel Harte -
Such lovely girls in Smart Brides, really enjoyed by visit here to try on
dresses. Lovely to deal with and the shop itself is beautiful too with
a great selection.
- Laura O Brien -
I ordered my dress from Smart Brides and am over the moon!
They were amazing and so helpful really put me at ease and felt
so comfortable! Thanks so much girls for all your help.
- Alison Murphy -
Thanking you again for your outstanding service. There was a lot of compliments for the dress on the day as well.
- Rachael Finucane -
The shop itself is fabulous with beautiful dresses to suit everybody.
I had my 3 year old boy with me too and all the staff were so lovely.
Wish I had gone to Smart Brides first. Could not have been nicer.
Would highly recommend this to all Brides to be.
- Mary Sweeney -
I honestly was blown away by your service and friendly approach it was gold standard service and I truly appreciated everything you done for me, you made the whole experience seamless. Thank you!
- Maria Mulvey -
I absolutely adored my dress. It fit like a glove and was so comfortable
for the whole day. I am forever grateful to you and your team for
helping me find my dream dress.
- Jennie Kavanagh -
I had a fantastic experience with Smart Brides, I cannot praise the
store enough. The girls made everything so relaxed and fun. We
never felt rushed and she made sure it was such a special time for
me and my family.
- Laura Lalor -
I couldn't have been treated better or made feel more comfortable,
beautiful shop with beautiful staff, very friendly environment. The
whole experience was lovely. I would definitely recommend any bride
to be to go here for their dress. Thanks so much
- Dawn Butler -
Smart Brides just want to say a massive thanks for helping me pick my dress you all were brilliant. Thanks so much. We had a fabulous day on the 29 June.
- Crístíona Nic Aodhagain -
Amazing! Gown was stunning, staff amazing! Also got my headpiece and veil were beautiful also!
- Marian Lewis -
Thanks so much for all your help girls the dress was just perfect ❤ xx
- Emma Calvey -
Just a little message to say thanks for all your help in picking my
Wedding Dress and Bridesmaids dresses. You all made the
experience very special for me and the girls. We absolutely loved it.
- Regina O’Connell -
Thank you so much to the lovely ladies at Smart Brides! You made my wish come true when I found my dress, a special thanks to Jess for her help! I loved every minute of wearing my dress!!
- Mags Chanders -
Really great customer service and attention to detail. I got all of
my bridesmaid dresses along with my own dress here and they
were excellent. Fitted in appointment times when it suited me
and were very affordable. Highly recommend the ladies here!
- Leane O Loughlin -
The shop itself is gorgeous and I loved the private area to try dresses
on, makes you feel very special. I felt totally taken care of by the girls.
Thanks for everything
- Niamh Cuthbert -
The staff are more than helpfull and very friendly, and they have out
standing dresses, I got my wedding dress here and everyone loved it.
Thank you so much for all yer help.
- Kayleigh Barnett -
I would 100% recommend any bride going to Smart Brides. They were
fantastic from start to end. I loved my shopping experience. It was so
easy going, chilled and it helped that they had the exact dress I had
been looking for. Thank you so much, you are truly good.
- Lynnsey Geraghty