Smart Brides | Wedding Dresses & Bridalwear Portlaoise Ireland

Meet the Designers

Angela Bianca

Herm's Bridal

Margarett

Monica Loretti

Phoenix

St. Patrick

True Bride

White One Bridal

If you are starting out on your journey to find

your dream dress, book a bridal consultation here

We are an award winning bridal boutique located in Portlaoise

On a visit to Smart Brides our passionate and knowledgeable style consultants will ensure every new bride to be has the personal and professional experience they wish for. We want to help you find your one special dream dress for your most memorable day.

Our team

“As a ‘soon-to-be-bride’ in late 2024, I can honestly say, I understand the entire wedding journey, as I am embarking on it myself! And so, it felt almost serendipitous that I came upon my position of managing this gorgeous bridal store." Marie

“I started in Bridal styling ten years ago, but have returned to my original mothership of Smart Brides in 2023. I bring all my experience to ensure that every single beautiful person who comes into the store has a smooth and enjoyable time. Let me be your fairy-godmother, and get you ready for the ball!" Lynn

“Zara has always wanted to work in the bridal industry and she can't believe this is now her job! Zara has settled in perfectly in store and is having a ball helping all her gorgeous brides!”

What our Brides have to Say!

"I just wanted to say a big thank you for all of the help I received in
choosing my wedding dress. The service I received was second to
none and we had good craic along the way too! The dress is just
beautiful and I will definitely be recommending your store to future
brides."
- Ciara - May, 2024
"This is the wedding dress shopping experience every bride wants to
have. I can’t recommend the team highly enough, we had the best
experience and it made my whole wedding experience amazing."
- Alisson - May, 2024
"Thanks so much for all the help! I got so many compliments
on Monday. "
- Roisin - May, 2024
"Just want to say thanks again for all your help with picking out the
dress. Was honestly such an enjoyable experience. Kind regards,"
- Meave Broderic, April, 2024
"Thanks again to Lynn for all her help choosing my dress.
I ended up going for something totally opposite to what I had in mind
but I loved it! All the best."
- Sarah, March, 2024
"Thanks so much we had the best day and I felt like a princess, thank
you for helping me choose the perfect dress ."
- Jemma Morton, Fev 2024
"Girls I can’t thank you enough for the help finding my perfect dress
and veil! I knew from the moment I tried her on she was the one! ❤️"
- Eri, Feb 2024
"Thank you again for all your help and guidance with picking the
dress! You made it such a lovely easy experience for me and I'll never
forget it as I was very nervous and self conscious."
- Mary Needham, Jan 2024
"Hi girls, myself and Shane got married had the best day ever.
I was beyond happy with my dress, it felt so "me" and I got endless
compliments! Thanks again so much!"
- Vicky Day, Jan 2024
"Thanks a mil to ye all for helping me choose my wedding dress. I
purchased my Pronovias gown at one of the sample sales last year
and it was a fantastic experience. I absolutely loved everything about
my dress."
- Tracy, Dec 2023
"I thought I'd send you over a photo of my wonderful dress for our
wedding. Thanks for everything it was everything and more ❤️ Love X"
- Sinead
"I just want to say thank you for the most wonderful experience I had
in choosing my wedding dress. I absolutely love my dress. I was a 50
year old bride and was feeling very conscious of wearing something
so beautiful and elegant."
- Yvonne Hynes
"Absolutely loved wearing my dress, felt a million dollars in the dress
it was beautiful. Everyone loved it. Thank you so much for everything
you guys were absolutely amazing"
- Emma
"Hi - just wanted to send a message to say thank you so much for all
your help with my dress, it was so comfortable and was exactly what
I wanted"
- Sinead
"Thank you for all your help in helping me choose my dream dress.
Mark and I had an amazing day in Castlemartyr Resort."
- Carol Mooney
"We had an amazing day from start to finish! My dress was everything
that I had always hoped for and I felt a million dollars on the day! It
was a fab experience with ye! Wishing ye all the best and thanks
again! "
- Shauna
“I just wanted to share some photos of the beautiful dress :) Thank
you so much for all your help - I absolutely loved it!"
- Ciara
“Just wanted to say thank you for everything. From the first
appointment in Smart Brides the whole experience was so
comfortable and relaxed. I found the perfect dress at the first visit!
I loved the dress and it suited me down to the ground! We had an
absolutely amazing day!
- Laura
"Thank you again for all your help in picking my dress. Would highly
recommend Smart Brides. Kind Regards"
- Liz Kavanagh
“Jess was so helpful, and I actually went going for a dress that
she picked out for me. It is a Herve Paris dress. Thanks so much x"
- Sarah
“Hello! I bought my dress with ye last year and got married a few days
ago. Just said I’d send on a few photos and thank you again!"
- Katie
“I absolutely LOVED my dress and it was so comfortable all day.
Everyone admired it and commented on how simple it was but also
different. Thanks again for all your help and support in the lead up."
- Noreen
"I just wanted to say a huge thank you to you and all the team in
Smart Brides. The girls made the process of picking my dress so
lovely for myself and my bridesmaids."
- Laura Montgomery
“Thanks so much for all your help especially Jess & Eva in helping me
pick my dream dress."
- Maria Pearson
“Thank you so much for sorting me out a WEEK before my wedding
back in August I absolutely loved it 🥰 especially those sleeves"
- Natalie
“Just to say we had our day yesterday and wow I felt like a million
dollars in the dress and veil. It was so special to wear one of your
dresses on my special day. Eva was the most helpful lady the day I
arrived a little fretful to say the least but yesterday when I put on the
dress it just showed how much you love your job and the attention
to detail you put in.. thanks again"
- Joanne
“Thanks so much for all your help throughout the process of picking
my dress I couldn't fault Eva she was an absolute star and made the
process so stress free for me, it was a pleasure dealing with Smart
Brides and thanks for been part of our special day"
- Donna
“Hi Jess, Eva and all the staff at Smart Brides, you understood exactly
what I wanted and gave us the space to try on and have all the laughs!
The dress was so comfortable and easy to wear on the day and as I
had hoped, made me feel just like myself!"
- Karen
“Thank you so much for all your help picking my dress and
bridesmaids dress we had the most beautiful day and we couldn’t
have asked for better weather."
- Michelle
“Thank you so much for my fabulous dress. I loved my dress, was so
comfy and made me feel amazing!!! X"
- Lorraine Dalton
“I had the best day ever. I loved my dress so much and got great
compliments on it! I felt like a princess in it and the short veil was a
real winner and showed off the back detail on the dress perfect.
Thank you all so much. You were all so professional and friendly and
made picking my dress very chilled and fun."
- Regina Fagan
“I just want to say thank you so much for all your help. I had spotted
the dress I wanted on Pinterest. Then I found Smart Brides! The staff
were so friendly and helpful from the initial phonecall to arrange my
appointment to the day I went to try it on. I got so many compliments
and I have recommended you to many of my friends."
- Lorraine Flanagan
“I purchased my beautiful Angela Bianca dress in your sample sale
in January and could not recommend the sale enough, the
experience was lovely-despite covid, and I had ample time to try on
a selection of dresses."
- Elaine
“3rd time lucky final getting married after post poning cause of covid,
I’d like to thank you for my beautiful bridesmaid dresses, the colour
was just perfect for the summer and they looked absolutely stunning
in them, they are such gorgeous dresses .”
- Sophie
“I said yes to the dress and I would highly recommend Smart Brides
to anyone. I had Eva for my appointment and was she's so kind and
informative. She made our day and whole dress shopping experience.
It's so nice to have a shop so local to home with such a great range of
dresses and sizes and the staff are amazing.”
- Laura Bergin
“Thank you so much for helping me find the perfect dress 💕.”
- Rachael
“Thank you so much for all your help and advice picking out my
wedding dress last year, we had our wedding last week and got to
wear my dress, I felt so comfortable. I had an amazing experience in
Smart Brides- thank you 💕.”
- Ellen Marie
“Amazing experience with Smart Brides. We had our special day and
my dress was so comfortable and I loved it. I would highly
recommend the girls in Smart Brides.”
- Chloe Devery