Your favourite Bridal Boutique

Wow-factor boutique, specialising in affordable luxury!

If you’re currently on the hunt for a breathtakingly beautiful wedding dress, we’ve got one very enthusiastic recommendation for you – Smart Brides in Portlaoise, Co. Laois. A bridal boutique that often sneaks under the radar of stylish brides-to-be, Smart Brides is bursting at the seams with gorgeous gowns by Pronovias White One, Mark LesleyAngela Bianca and more, all of which are priced from €800 to €2500 (not including their pocket-friendly sample collections), making it a top destination for luxurious, affordable wedding dresses in Ireland! We’re so smitten with the place, we’ve been dying to give you a little virtual tour, and introduce you to some of our favourite gowns along the way! Let’s go!

On a mission to help brides look and feel phenomenal without blowing the budget (all gowns are priced under €2500), the team pride themselves on predicting and responding to trends, and, most importantly, the wishes of stylish brides-to-be around the country. An exceptional selection of designer gowns in luxury fabrics; what’s not to love?! We could honestly rave about these guys all day, but to fully understand the boutique’s appeal, we recommend booking an appointment and paying them a visit – keep scrolling to secure a slot!

From your first appointment to the day you collect your wedding dress, Smart Brides is just a pleasure to visit. Located an hour from Dublin, and an hour and a half from Cork, it’s conveniently positioned for brides all over the country, in a warm, inviting space with real wow factor. Jess, Eva and Janet provide a world-class shopping experience, and their enthusiasm will make your appointment even more special! The team at Smart Brides are really terrific at what they do, which means that you’re guaranteed a fun, relaxed and stress-free experience when you arrive for your appointment. Kicking back in their cool and contemporary space, while enjoying a glass of bubbly, you can browse their collection of gowns, before slipping into a couple of your favourites. We are huge advocates of a calm, enjoyable wedding dress shopping experience – it’s what every bride deserves! – and the Smart Brides team definitely deliver on that front.

To secure your appointment, call us on +353 57 867 4030, email or fill out our handy appointment form. Happy shopping!


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