At Smart Brides, every appointment is more than just a dress fitting — it’s a moment of transformation, celebration, and connection.
But what goes on behind the scenes to make that magic happen? Let us take you on a little tour of what a day looks like inside our boutique in Portlaoise. Our team is the heart of Smart Brides. From the warm welcome at the door to the expert advice in the fitting room, every member of our staff is passionate about helping brides feel confident and radiant.
Marie, our boutique manager, ensures every detail is perfect — from scheduling appointments to curating our stunning collection.
Lynn and Zara, our senior stylists, have an eye for matching brides with the dress that makes them light up.
Our day starts early with steaming gowns, prepping fitting rooms, and reviewing the day’s appointments. Each bride’s file is carefully reviewed so we can tailor the experience to her style, vision, and timeline.
We put on a playlist of soft tunes, and make sure every mirror sparkles — because we believe the little things matter. When you book with us, we’re already thinking about you. We pull dresses based on your preferences, body type, and wedding theme. We also prepare accessories and veils to help you visualize the full look.
Our goal? To make you feel relaxed, celebrated, and completely yourself.
