Smart Brides started out as a dream


by two sisters in their front room and has grown into a magical family. We are supported and encouraged by our owners, husband and wife Vincent and Frances. They give us so much creative freedom and trust us with their beautiful store, while they continue to work behind the scenes. When you arrive at Smart Brides you are welcomed into our community of love. We believe every bride, is a Smart Bride! Our goal is to create special memories with you and your loved ones and guide you to feel beautiful! Let us be part of your journey to your big day!



Our team


“As a ‘soon-to-be-bride’ in late 2024, I can honestly say, I understand the entire wedding journey, as I am embarking on it myself! And so, it felt almost serendipitous that I came upon my position of managing this gorgeous bridal store. I have owned my own business, and have worked in every aspect of retail, so believe me when I say that I value and understand the importance of quality customer service, especially for when you are picking your wedding dress.Personally, my favourite aspect of the job is the face to face experience I can offer. Nothing makes me happier than feeling like part of your wedding party as I assist you in finding your dream gown from start to finish. My bridal expertise started with helping hundreds of ladies choose their engagement rings, now I get to come full circle and help you shine bright like a diamond on your wedding day." Marie

“I started in Bridal styling ten years ago, but have returned to my original mothership of Smart Brides in 2023. In my spare time, I write, I visit restaurants and I am very partial to a spooky podcast. I can sometimes be high-energy, because I do have a genuine love and passion for my job, and get excited every single day I come in. (How lucky am I?). Finding your dream wedding dress can come wit a lot of pressure, I should know, I had to get three dresses!!! Three dresses, one wedding. My first gown I got online, and unfortunately it was a horror story. My second gown, didn’t fit me by the time the wedding rolled around. My third and final dress, I had to purchase two days before I actually got married. So, BELIEVE ME, when I say, I have gone through every eventuality during my own experience of saying yes to the dress. I have lived it, I know the feeling and emotions that comes with being worried or stressed about your dress. Sometimes, it may feel not so fairytale. But I bring all my experience to ensure that every single beautiful person who comes into the store has a smooth and enjoyable time. Let me be your fairy-godmother, and get you ready for the ball!" Lynn
"I always wanted to work in the bridal industry and can't believe this is my job!!! For me, helping each bride find her dream dress and alleviating some of her stress is what my job is all about. It is such an important choice, and I love having fun with each bride in making this part of the journey as easy as possible for her!” Zara


Smart Brides the bridal shop for Wedding Dresses in Portlaoise located close to the Motorway.

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